Bubble bars, bath bombs or fizzies, bath melts. . . these colorful bath treats have become incredibly popular in recent years, due in no small part to what I call, “The Lush™ Effect.”
Photo courtesy of Stephanie Willoughby of Indulgence Spa and Body ProductsFor those of you who don’t know what Lush™ is, it is arguably the biggest trend in bath and body retailing in two decades. Originating in the UK, the company has expanded to the USA, Canada, Australia and other countries, making quite a splash in the market (Yes, the pun was intended).
Many of my fellow handmade bath and body creators have leveled criticism against Lush™ for various reasons–the synthetics they use, the scents, the packaging or lack thereof and more. What I would like to point out however, is four reasons you should appreciate Lush™.
Until next time, may your days be filled with bubbles and wax.
Beth Byrne for Making Soap, Cosmetics & Candles