Issue #89: Bullseye! Marketing to Your Target Audience

Published Jul/Aug 2018

If you sell your handcrafted bath and body or wax products, marketing is always on your mind. We have help! Whether you want to nail down your target market or learn to use digital technology to get products in front of that market, we have you covered.

Additionally, this is the perfect time of year in the northern hemisphere to think about making blackberry soap and after-sun skin care. We have formulas that you will want to try!

Inside this Issue:

• Why You Need a Digital Marketing Strategy

• Build a Following on Instagram

• Benefits of Crafting

• What Customers Expect from Candles

• Ask Sandy

• Blackberry Soap: A Tutorial

• Find Your Target Customer

• Fun in the Sun!

• The Big M

• Smart Business: Do What You Gotta Do