#89 — JUL/AUG 2018 - PDF DOWNLOAD
Our 20th Anniversary Issue!
BULLSEYE: Marketing to your Target Audience
If you sell your handcrafted bath and body or wax products, marketing is always on your mind. We have help! Whether you want to nail down your target market or learn to use digital technology to get products in front of that market, we have you covered.
Additionally, this is the perfect time of year in the northern hemisphere to think about making blackberry soap and after-sun skin care. We have formulas that you will want to try!
This issue includes:
Announcing Our Design Mania Winner
Sandy Maine answers your questions in our 'Ask Sandy' column
Blackberry Soap: A Tutorial By Alicia Grosso
Benefits of Crafting By Synara Usama
What Customers Expect from Candles and How to Make Them Happy By Cindy Novack
Why You Need a Digital Marketing Strategy By Ruth Romano
Build a Following on Instagram By Bill McConnell
Fun in the Sun! By Cindy Lantier
The Big M By Niki Senior
Find Your Target Customer By Sara Golding
Smart Business - Do What You Gotta Do